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Using its own extensive database, or the services of specialized industry-specific researchers, OP Resource can provide clients with a wide range of reports and information to reduce the level of uncertainty and risk associated with decision-making.

The range of work includes:

  • Market metrics - the size, growth and major players in geographic markets or specific industry channels

  • Product metrics - units of product sold, dollar values, price points by channel, by market

  • Consumer perception and expectation studies

  • Competition evaluation

  • Acquisition target evaluation

  • Building the links between known facts in the marketplace and a client's current and targeted position - "where are we, where do we need to be, and what must we do to get there?"